100K (I'm back.)

I’ve started sharing more sales and LinkedIn content over on Instagram. Would love to see you there!

I just uploaded a video walking through my top 10 LinkedIn posts of all time - with the exact impression numbers for each.

If you're curious what actually worked (and how big posts really perform), it's all there.

You can check it out here →

haris.halkic

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Most people get this LinkedIn strategy wrong

Chris Donnelly points out that majority of salespeople in LinkedIn make one big mistake: they confuse growing audiences with growing their businesses as “one”:

Begin with serving your clients

Build trust before pitching your product.

✔ Showing up consistently

✔ Educate on their problems

✔ Relate with client’s needs

✔ Relationships over short-term wins

✔ Engage with depth & authenticity

This builds a good reputation people want to respond to.

Get intelligent with social selling

Don’t wait for opportunities.

Reach out directly with context.

➤ Ask relevant questions in DMs

➤ Comment with helpful insights

➤ Personalize connection request

➤ Filter your page to reflect on ICP’s

➤ React daily to posts from prospects

➤ Study what they post:

 ↳ Can you solve pain points they mentioned?

 ↳ Can you build on a viewpoint they shared?

 ↳ Can you introduce them to someone helpful?

Every message should feel earned—not random.

Optimise your profile and offer

If your profile looks average, don’t expect good leads.

❖ Banner: Make it clear what you help with

❖ Featured: Include 2 proof-based assets

❖ Job title: Add context + links to your offer

❖ Job section: Add work media, platforms

❖ URL: Use a customizable portfolio links

Landing page checklist:

➡️ Headline: Who it’s for exactly

➡️ Subhead: What result it brings

➡️ CTA: Make it action-focused

➡️ Proof: Show results and urgency

Use lead magnets to warm up traffic

↳ Build something simple and useful:

 Cheat sheets, checklists, templates, short guides

These help make cold views into warm leads—without a pitch.

Segment and personalise everything

Audience too broad? Your effort won’t convert.

⇒ Segment by current role, industry, or buying stage

⇒ Personalise messages and offers to each group

⇒ Use filters in Sales Navigator to refine outreach

Stop sending generic, one-size-fits-all content.

Understanding your funnel personally

Every piece of content should serve a stage:

1. TOFU (Top of Funnel): Get attention → teach something

2. MOFU (Middle): Build trust → always stay top of mind

3. BOFU (Bottom): Convert → make a straightforward ask

Expect 10% of your 97% to convert—if you do it right.

LinkedIn networking moves getting posts seen

Will Aitken discusses how anyone can grow on LinkedIn in 2025 — even if you think LinkedIn is saturated. Follow this exact strategy in growing your business audience:

Step 1: Post what you actually do

You don’t need to be a professional expert.

Just teach what you're learning in real time.

↳ If you’re in sales → Talk about cold email mistakes, discovery questions

↳ If you're in HR tech → Share adoption issues or prospect conversations

↳ If you're a recruiter → Post market trends, objections, and success stories

↳ Focus on helping someone 1–2 years behind you in terms of experiences

People don’t want theory. They want relevance in practice

Step 2: Build network, not just content

Engage with creators in your niche before attempting to go viral.

➤ Search your current niche and follow the biggest voices

➤ Comment on their posts daily — 9+ word responses get noticed

➤ DM or connect with them personally and build relationships

➤ Their engagements can reflect your posts to wider networks

Stop lurking behind the shadows.

Start participating, and going out there.

Step 3: Nail your hook with great content

Smart content without a strong hook gets ignored.

❖ First line must grab attention — curiosity, surprise, numbers, emotion

❖ Look at other people, observe what kind of hooks gets your attention

❖ Study formats that work: visual headlines, unexpected stats, bold statements

❖ Borrow ideas from YouTube titles, trending memes, even breaking news

Hook them fast or lose them instantly.

Step 4: Stand out with your personal style

In a sea of sameness, originality wins.

✔ Be funny, punchy, or brutally honest

✔ Swear depending on the context (if it fits)

✔ Use memes, jokes, or storytelling

✔ Find the white space — what no one else is saying

Don’t copy what everyone is doing.

Compete with your own personality.

Step 5: Build demand, don’t just advertise

Your best content makes people want to work with you—without needing to pitch.

⇒ Post valuable insights tied to your offer

⇒ Establish that you solve real problems

⇒ Mix in product mentions once in awhile

⇒ Use proof and client wins to build reliability

The goal is to be the first person they think of when the need arises.

Step 6: Be ridiculously consistent with things

Post at least once per day — ideally twice (with different formats or topics).

⇢ Don’t expect consistent leads in just one week

⇢ Posting daily for 90 days before judging results

⇢ Each post improves your current skills and data

⇢ LinkedIn always rewards frequency with reach

Consistency builds competence, credibility, and compound growth.

What LinkedIn sales content actually work in 2025

Will McTighe found most LinkedIn advice outdated — especially when it comes to sending video formats. If growth is your objective, here’s what to do instead:

What actually works in year 2025

Carousels no longer dominate.

Photos are making a comeback.

✔ Post vertical images content (1200×1500) — they outperform by 62%

✔ Selfies and human-made visuals now beat overdesigned graphic pieces

✔ Use captions and show your face in the first seconds if you do use video

✔ Share personal pictures or behind-the-scenes content weekly to build trust

Connection beats perfection.

Write like a human (not a brochure)

Your content must sound like a real conversation.

➤ Keep text content between 1,250–3,000 characters

➤ Grade 5–7 reading level → use short, simple words

➤ Avoid walls of text — aim for 14+ short paragraphs

➤ Hooks matter: Start with curiosity, surprise, or contrarian takes

➤ Use short sentences for posts (10–19 words per paragraph)

➤ Ask: “Does this help someone get ahead in their career?”

Use this structure and LinkedIn’s algorithm will work for you — not against you.

Post structure matters more than ever

Good LinkedIn posts are readable, and easy to skim.

⇒ Short paragraphs

⇒ Clear formatting

⇒ External links? Add them later, once engagement picks up

⇒ Include transformation hooks like:

 • “From X to Y in Z time”

 • “How we went from 3 leads/week to 14 qualified demos/day”

If it’s not exactly clear how it helps the reader, rewrite it.

Timing + engagement strategies work

The best window is Sundays between 11AM–1PM GMT.

❖ Write about 10–20 comments on others’ posts daily

❖ Make your comments >9 words with personal insight

❖ Stay active for 15–30 minutes after posting something

❖ Maintain a consistent posting schedule for retention

The LinkedIn algorithm rewards consistency.

Reciprocate and your content will reach people.

Forget carousels - Post case studies.

If your current goal is leads, then post stories with proof.

↳ Weekly case studies outperform

↳ Add screenshots (DMs, testimonials)

↳ Show “before and after” transformation

↳ Focus toward outcomes, not just effort

You don’t need more content.

You need content that converts.

Two of my favorite newsletters:

• Creator Spotlight: Building an audience with social media

• Big Desk Energy: The Beehiiv story, straight from the founder

Check them out!