🧠 Cracking the LinkedIn Secret Growth Hacks

LinkedIn posts for multithread accounts

Samantha McKenna discusses why executives should consistently post on LinkedIn even when their current ROI projection isn’t visible from the beginning:

➤ Brand awareness when scaling

Her LinkedIn posts reached nearly 1M impressions on just 28 days, with 300K views from various people in her ICP.

✔ Even if you got just 5% of that, you'd be instantly thrilled

✔ One good quality post really outperform paid campaigns

➤ Stay top-of-mind with customers

Posting is a drip campaign in disguise:

• Reinforces product updates, events, launches

• Builds ICP connection and transparency within

• Multithreads relationship without extra effort

When leaders are posting consistently, account retention becomes easier.

➤ Attract great potential energies

❖ People are looking to work where great energy is.

❖ Samantha’s hiring post reached 85,000 views and 25 reposts not because of the comp package, however because the company’s culture was visibly appealing.

➤ Earned media is coming to you

Want more invites to panels, keynotes, podcasts, or media quotes?

↳ Executive visibility attracts event organizers, reporters, and VCs.

↳ It’s passive lead generation for speaking and PR opportunities.

➤ Build internal trust and visibility

⇒ Posting isn’t just external, employees are watching too.

Think of it like a massive town hall at scale:

It portrays transparency, creates alignment, and builds connection.

➤ Strengthen your RFP position

⇒ Big competitive deals often involve multiple stakeholders.

⇒ Use LinkedIn as drip campaign quietly building trust with your buying committee overtime before they could even hit your landing page.

➤ Customer engagement engine

Get primary customers involved towards your content:

✱ Celebrate shared wins

✱ Share success stories

✱ Tag when appropriate

This pushes your reach in networks filled with similar buyer interest.

➤ Turn employees into amplifiers

✔ Most employees won’t post their own content—but they will repost yours.

✔ That boosts reach significantly, mostly when execs publishes their content.

From being unknown to specialized with LinkedIn

Neil Patel explains how to build a high-converting LinkedIn presence from scratch, and why most creators get LinkedIn wrong. Consistency will make you a top voice:

Growth starts with right network

Most people try connecting directly with their top prospects and get ignored.

Instead, use the Dream 100 approach:

✔ Connect with the networks of your Dream 100

✔ Focus on active people, share similar interests

✔ Helps your content show up in relevant feeds

The algorithm rewards this with better visibility and engagement.

Before posting, engage deeply

Don’t just drop your posts and disappear.

Do this steps first:

⇒ Leave meaningful comments on relevant content

⇒ Show thoughtful insights, not baseless reactions

⇒ Engage consistently before launching own posts

This builds recognition and primes algorithm to show your content.

Use trends from other platforms

LinkedIn doesn’t surface emerging trends well.

Use platforms like TikTok, YouTube in spotting rising topics.

➤ Adapt trending discussions for the LinkedIn audience

➤ Focus on what’s newly established, and not recycled

This keeps your content relevant and early to viral cycles.

Structure posts to feed algorithm

In going viral, your content needs three parts working in sync:

1. The hook

✱ Short and punchy (1–2 lines max)

✱ Designed to spark audiene curiosity

✱ Triggers “see more” for engagement

2. The body

❖ Direct, useful, and value-packed

❖ Ties with your niche, client pains

❖ Build up without losing clarity

3. The close

↳ Ends with some thoughtful question

↳ Prompts discussion, not just “yes/no”

↳ More comments = more outreach

Then, respond to every comment.

Each reply fuels your algorithm.

Submit posts around their schedule

Posting often doesn’t matter.

Posting at the right time does.

✔ Use your audience’s timezone when posting

✔ Follow LinkedIn peak engagement windows

✔ Consistent timing → better visibility → more leads

Stop choosing between growth and revenue

Chris Donnelly breaks down your need for a content mix that drives attention and action, explaining how leaning too far in both direction kills your momentum:

Content that grows: top-of-funnel

These kind of posts builds visibility and trust.

It gets you seen, however is not built to convert.

✱ Punchy hooks that sparks curiosity

✱ Emotion-driven, shearable to others

✱ Lighter on context, heavy on reach

Typical results:

• High result impressions

• Lots of likes and reposts

• Strong audience growth

But without the next steps, attention doesn’t lead to revenue.

Content that sells: middle + bottom

These kinds of posts build attention into pipeline.

❖ Highlights on a specific pain point

❖ Offers solution and proof it works

❖ Talks directly to people ready to buy

Tactical post elements:

• Clear before/after examples

• Real numbers and outcomes

• Soft or direct call to actions

This kind of content won’t instantly get you viral.

But it drives what matters: conversions, booked calls, and revenue.

Don’t just pick one, build systems

Only post top-of-funnel? You’ll grow an audience but make no money.

Only post sales content? You’ll have no one to sell your product to.

Instead:

⇢ Start with growth content for building awareness

⇢ Follow with sales content to activate buying behavior

⇢ Cycle them intentionally, don’t post just randomly

A captivating post might get 137K likes and 10K reposts, while a sales post might get 509 something likes yet bagging dozens of calls.

Both are doing their job.

Two of my favorite newsletters:

• Creator Spotlight: Building an audience with social media

• Big Desk Energy: The Beehiiv story, straight from the founder

Check them out!