Grow Your LinkedIn Audience 🪴

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This week, I’ve collected the most helpful LinkedIn posts and articles for you.

In today’s issue:

• Alex Hormozi: Lessons going from gaining 7.8M followers

• Hanna Larsson: Grow your audience

• Devin Reed: Stand out with fresh ideas

• Troy Munson: How I built my audience

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Lessons from Starting My LinkedIn Pages

Last week, I wrote an article documenting the first few months of actively posting on two LinkedIn company pages. Initially skeptical, I launched two projects: SalesDaily.co, focused on sales memes, and Lessons from Legends, sharing sales quotes. In the article, I explain exactly how I’m growing them and what the numbers show.

The article got a bit long so you might want to grab a coffee or Coke before clicking 😅

Alex Hormozi: How I Gained 7.8M Followers

In his podcast, Alex Hormozi explains how he gained 7.8 million followers in 40 months. I’ve summarized part 1 and part 2 of it for you but I truly recommend listening to them as well.

Here are his learnings that apply for all content creators:

Focus on Education: Prioritize educational content over entertainment to engage a business-oriented audience.

My comment: Very important, in my opinion. It’s much harder to sell something if you focus on entertaining content. Many people on LinkedIn post memes and get a lot of engagement, but does that help them close deals or grow their audience? In most cases, it doesn’t. No one will consider you a thought leader just because a meme you posted goes viral. It’s not just about gaining followers; it's also about the reasons behind it.

Understand Your Audience: Cater content to what your audience values—entertainment or education—without trying to convert them from one type to another.

My comment: Totally agree. Each audience is different, and you learn this as you go. It’s all about the audience you’re serving, not about what you like.

Clear Messaging: Use clear and descriptive thumbnails and introductions that establish credibility and promise value.

My comment: People are busy; they’re either at work or on their mobile devices. They don’t have the time or patience to figure out what you mean.

Simplify Visuals: Avoid distractions in your content. Focus on clear messages rather than flashy production.

My comment: I find this especially true on LinkedIn. Make your visuals overly simplified. It’s social media, not a university class.

Pre-Production Research: Invest time in research before creating content to reduce editing time and improve quality.

My comment: To get quality content, you need to put in the effort. Anyone can obtain mediocre, generic content from AI. If you put in the effort to create something great that you’re proud of, you will have created an asset that will serve you for years. Think about the compounding effect of repurposing.

Assume No Prior Knowledge: Always introduce yourself and explain why your content is valuable, making it accessible to new viewers.

My comment: This is so important. Also, think about when you started and what would have helped you. Don’t expect everyone to be at your current level; teach the basics.

Prioritize Real-Time Metrics: Focus on metrics like ad revenue that provide immediate feedback, rather than just views.

My comment: If you can measure clicks or direct sales/signups. Just looking at impressions is not helpful. Often the strongest post did not drive the most newsletter signups

Target the Right Audience: Aim for high RPM (revenue per view) by attracting business owners with spending power. Don’t just focus on views/impressions but pair them with another metric like revenue.

My comment: For me that metric is newsletter subscribers - I track it for every post.

Choose long-form content: Long-form content often leads to better conversions, especially for business topics.

My comment: I made the same discovery. Try to focus more on reposts and people saving your posts because of their value, rather than just likes and comments.

Make content accessible: Assume new viewers don't know you. Introduce yourself and provide context in your content.

My comment: Guilty of this - this is a great reminder.

Repost successful content: Share your best-performing posts from the past year to reach new followers.

My comment: Such a game-changer. I started doing this recently. This week I did a repost of this older post

Balance consistency and variety: Keep introductions consistent but varied to maintain engagement and build familiarity.

My comment: Alex is, of course, more focused on video content, but this also applies to LinkedIn: stay consistent. You have to stand out by becoming known for one or two topics

Experiment and adapt: Continuously test different strategies and adapt based on what works best.

My comment: I live by this principle.

Grow Your Audience

Hanna Larsson provides specific advice for LinkedIn creators on building an audience and organic pipeline.

Here are her key points:

Don'ts:

1. Ignore Fear: Stop worrying about what others think. Most people are focused on themselves.

2. Be Personal: Avoid sounding like a company. People follow individuals, not brands.

3. Stay Consistent: Don't quit if you don't see immediate results. Success takes time.

4. Avoid Hard Selling: Focus on storytelling rather than pushing products.

5. Engage Actively: If engagement is low, interact more with others' posts to build relationships.

Do's:

1. Optimize Your Profile: Make it clear and targeted like a landing page to attract the right audience.

2. Evoke Emotions: Create content that makes people feel something.

3. Educate and Entertain: Cater to LinkedIn users' desire for education and inspiration.

4. Grab Attention: Use short sentences and strong hooks to capture interest quickly.

5. Be Authentic: As AI content increases, focus on your unique voice and stories.

Stand Out with Fresh Ideas

Devin Reed outlines a five-step process for creating irresistible content that encourages clicks, downloads, and shares. Here’s how to do it:

1. Make a Clear Promise: Offer a specific, high-value benefit to your audience. Focus on what they gain, not just features.

2. Provide New Ideas: Share fresh perspectives to stand out. Challenge conventional thinking to build credibility.

3. Solve Urgent Problems: Address immediate pain points. Use urgency and loss aversion to motivate action.

4. Make It Useful: Include templates or checklists that people can use right away. Offer practical tools like Google Docs.

5. Leave Them Wanting More: Avoid overwhelming your audience with information. Deliver maximum value with minimal words for clarity and impact.

TO GO

Julius Bieliauskas: I analyzed how Jasmin grew in the last 7 years

Luke Shalom: How I grew my start up to $50,000k MRR in 12 months (using only LinkedIn)

Darren McKee: Haters gonna hate :D

Troy Munson: How to build an audience on LinkedIn

Jasmin Alic: My growth tip: Share 100% of what you know

PODCASTS

MEMES OF THE WEEK 😂

P.S. This is the third issue of the newsletter, and I’m truly grateful to have you on board! If you have any feedback on how to make it more helpful, please let me know.