💵 How To Monetize LinkedIn

This week, I’ve collected the most helpful posts, articles, and videos on LinkedIn for you.

In today’s issue:

• Hanna Larsson: A LinkedIn Content Guide

• Will McTighe: Writing Posts That People Can’t Ignore

• Chris Donnelly: How to Make $1,000,000 on Social Media

• Lara Acosta: I asked 100 of my customers why they paid me 2k+

Convert Expertise into Leads: A LinkedIn Content Guide

In her newsletter Hanna Larsson offers practical advice for LinkedIn creators looking to start and grow an online business based on her personal experience.

Here’s a breakdown:

1. Start Building Your Audience Right Away:
Don’t wait to build your audience on LinkedIn. Posting consistently on LinkedIn since January 2022 helped Larsson grow her business from scratch to six figures. She recommends starting early to benefit from LinkedIn's organic growth potential, which may not last.

2. Prioritize Action Over Perfection:
Larsson highlights the importance of moving quickly rather than aiming for perfection. Getting things done promptly and learning along the way gave her a competitive edge and allowed her to adapt quickly.

3. Focus on Cash Flow Before Scaling:
Keep things simple at the start by prioritizing profitable solutions that directly address client needs. Larsson initially offered one-on-one services to understand customer needs better, only adding scalable products once she was fully booked.

4. Limit Your Offerings at First:
Avoid offering too many services initially. Larsson managed her business better by sticking to just two offerings early on, which kept her focused and effective. She suggests creating a clear funnel and expanding only when needed.

5. Document Everything:
Larsson stresses the value of documenting processes, feedback, and strategies. Using tools like Notion helped her refine her practices, share learnings with her audience, and build trust. Documenting also makes it easier to scale and onboard new team members.

Writing Posts That People Can’t Ignore

Will McTighe grew from 4,000 to 170,000 followers in six months, and he breaks down what works for creating LinkedIn posts that engage and grow audiences:

What to Write About

• Know Your Audience: Write about topics that matter to your target audience. Focus on educational content—share valuable insights for free, then offer services to help apply them later.

• Use Proven Topics: When starting out, go for topics that already work well in your niche. Use tools like Saywhat, Kleo, or Favikon to discover trending topics in your industry.

• Study Top Creators: Look at what larger creators in your space are posting. Pay attention to both the subjects they choose and their formatting style to find what resonates.

How to Write Engaging LinkedIn Content

1. Hook
   Spend significant time crafting the first 3 lines. Write multiple versions and test their appearance on mobile. Your hook should stop the scroll, so it must be catchy and visually compelling.

2. Body & Style

   • Keep It Conversational: Write like you’re talking to a friend; avoid jargon.

   • Write for Mobile: Use short paragraphs and lots of white space to make it skimmable.

   • Eliminate Filler: Proofread for clarity. Use tools like Grammarly and Hemingway Editor to make your writing concise.

   • Active Language: Keep it direct and use active statements. Avoid passive voice and unnecessary adverbs.

   • Highlight Important Points: Place your main points at the beginning and end for maximum impact.

3. Call to Action (CTA)
   Your CTA should be clear and simple, directing readers to a single action, like “Sign up for my newsletter” or “Book a discovery call.”

LinkedIn Content Checklist

Once your post is complete, make sure it includes:

• An intriguing hook

• A clear, actionable CTA

• A visually engaging element

• Practical value for your target audience

• A point of view or experience that builds your authority

• References to any reliable sources if applicable

How to Make $1,000,000 on Social Media

Here’s advice from Chris Donnelly on using LinkedIn to grow a strong personal brand, generate income, and build long-term freedom:

• Build Your Brand for Freedom
  A strong personal brand can open doors to consulting work, partnerships, and speaking opportunities.

• Offer Consultancy
  High-quality consulting can be a major revenue stream if you’ve established yourself as an expert in your niche.

• Use Remote Teams
  Even as a solo entrepreneur, consider outsourcing certain tasks to scale your content and projects more efficiently.

• Run Cohort Programs
  Organize group programs or workshops, which can bring in substantial income while also expanding your audience.

• Leverage Partnerships and Affiliates
  Sponsored content, affiliate marketing, and exclusive partnerships can create ongoing revenue streams if you choose relevant brands.

• Focus on Long-Term Brand Deals
  Rather than one-off sponsorships, aim for long-term partnerships that offer reliable income and a deeper connection with brands.

• Monetize Through Newsletters and Speaking Gigs
  Newsletters and public speaking are great ways to diversify income while showcasing expertise.

• Value Content Based on CPM and Views
  For sponsored posts, calculate value based on impressions and potential reach—these metrics matter to sponsors.

• Invest in Revenue-Generating Assets
  Diversify your income by investing in assets or projects that provide steady cash flow.

Former Netflix CEO: Why Focus Beats Effort

This week, I watched an incredible video on entrepreneurship that I had to share. It’s not LinkedIn-specific, but the insights are powerful for anyone interested in business growth and innovation.

Key takeaways:

• Mentorship over glamour – Real success comes from guiding others, not just chasing status.

• Assume ideas are “bad” – Start with skepticism to make it easier to test and adapt fast.

• Focus over hard work – Hard work alone doesn’t cut it; strategic focus drives results.

• Embrace failure as growth – Each setback is a learning step forward.

• Sustainable success – Balance work and life to build something lasting.

Check it out if you’re interested in how Netflix revolutionized its industry!

TO GO

The LinkedIn Creator: 7 “fear-based” hooks I wish I wrote

Mandy McEwen: Stop saying 'congratulations' on new job posts.

Lara Acosta: I asked 100 of my customers why they paid me 2k+

Jasmin Alić: If I had to start from 0 followers again...

PODCASTS

MEMES OF THE WEEK 😂

@jordanreviewsittt

Does this strategy actually work? 💀 #sales #workhumor #corporate #linkedin #corporatehumor #CapCut #funny #relatable

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