📣 LinkedIn Content Formulas Nobody Talks About

Building your personal intent signal engine

Pierre Herubel outlines the strategy B2B marketers are doing on 2025. There’s still market room for someone to own systems. If you’re building it right, you’re ahead:

Make content for passive buyers

Not every buyer you come accross is ready to make calls.

They’re researching, comparing, or just not in a buying cycle.

Instead of pushing a sales sequence, build content awareness.

❖ LinkedIn thought leadership

❖ Deep-dive YouTube videos

❖ Expert, informative newsletters

These channels keep you on top-of-mind until timing’s right.

Be ready when demand shows up

When someone is ready, they want speed.

Most companies respond to prospects late

↳ Use video sales letters (VSL) to handle first-touch education

↳ Set up chatbots that informatively answer questions quick

↳ Optimize your social medias, websites for personal credibility

↳ Implemeting forms that segment leads by intent or persona

If you wait hours to reply, you’re done.

Especially in competitive market spaces.

Establish warm outreach to buyers

Some buyers like your brand and want to talk, but don’t initiate.

They usually forget, assume you’ll reach out, or just get busy.

Reach them out directly with:

➤ Social selling on prospects

➤ ABM outreach for accounts

➤ Warm emails on content

Don’t wait for the perfect inbound moment.

Gather and utilize intent signals

Outreach underperforms because of ingenuine prospect signals.

Building your own internal intent engine using:

✱ Various content interactions

✱ Product usage, website visits

✱ Email social impression metrics

✱ Third-party websites, AI tools

This gives a map of who to prioritize, when, and why.

Growing LinkedIn impressions without paying

Mark Firth breaks down a practical, fast-moving LinkedIn strategy that helped him generate over $1M in revenue, all without premium tools or complex systems:

Begin with your profile content

Your photo matters more than you think.

People judge how you look within seconds.

 ➤ Provide a head-on, slightly tilted photo with natural light

 ➤ Upload it to a photo scanner app for more enhancements

 ➤ Aim for a score of 70+ on composition, editing, face structure

Then focus on your headline. Don’t pitch yourself instantly.

→ Instead, use: “I help [target] solve [specific problem]”

→ Add achievements at the end to boosts credibility

Boost visibility without posting

Don't instantly try to go viral.

Do this instead:

↳ Comment under big influencers' posts in your niche

↳ Use the “This is spot on, [name] — I’d add…” formats

↳ Add insights without being negative or contradictory

→ This puts your name in front of their audience instantly.

Connections are like speed dating

Forget those long, crafted messages.

❖ Send blank connection requests to your potential clients

❖ People accept based on your current photos and headline

❖ Use Google to find active profiles without having Premium

Type this into Google:

site:linkedin.com/in/ AND [job title] AND [location]

→ Google shows the most active profiles, no ghosts inside.

First impressions after connecting

Once they accept, your content gets shown to them.

✱ Post content with the structure:

“How I [solved problem] in [short time frame]”

✱ Make it sound like you’re personally talking, not writing

→ Add white space per line idea for maximum readability

✱ Turn your post into a 30–40 second video.

→ Same content, just spoken into your phone.

Post with the same headline: “How I overcame [problem]”

Use soft lighting when doing videos, no fancy camera gear needed

Timing is everything on LinkedIn

Don’t just post whenever you feel like it.

Post when your prospects are most active.

✔ CEOs & founders: 7:45 a.m. especially works best for them

✔ Employees: Before 9 a.m., during lunch, or exactly after work

Find your personal audience rhythm.

Your first minutes of engagement matters most.

Send messages when they’re ready

LinkedIn particularly gives you clues:

→ Solid green dot = online now

→ Hollow green dot = push notifications enabled

⇒ Use the most suitable availability for outreach.

Try send voice notes when available:

“Hey [Name], great to connect. I’ll keep an eye out for you in the feed and hope we get to know each other.”

Then text:

“Just saw your profile and wanted to record this.”

⇒ People can’t resist opening audio messages.

Going deeper toward conversations

Borrow this from hostage negotiators:

❖ Mirror and label what they’re expressing

❖ If they say “we’re stuck trying to automate with AI,” respond with:

❖ “It seems like that’s been a heavy lift lately?”

This validates emotion and keep prospects talking.

Turn attention into your direct clients

Most profiles chase attention.

Few creators actually convert it.

The fix: link postings with values your buyer cares about:

→ Find well-known voices reflecting your values

→ Reshare with a short, positive comment like:

→ “Great post from [name] about [value or belief]”

This builds affinity by positioning you on their value circle.

LinkedIn written strategy driving prospects

Will McTighe discusses a 60-minute everyday system helping him grow from 3k to 388k LinkedIn followers by consistently following-up with this LinkedIn strategy:

1. Write a valuable post (15 mins)

Focus on prospect’s clarity and impact.

➤ Identify problems your audience face

➤ Create urgency around that problem

➤ Offer direct, tactical solution options

Keep everything straightforward, and feasible.

2. Pre-post engagement (15 mins)

Warm up algorithm and your audience.

⇒ Comment on posts from big creators, and your ideal clients

⇒ Make it thoughtful by asking questions, not generic praises

⇒ Don’t pitch, start build familiarity before you ever try selling

This primes your audience in engaging when you post.

3. The reply-value window (10 mins)

Momentum comes from conversations, not impressions.

✔ Respond to every comment within the first hour

✔ Go deeper by asking follow-ups, not just “Thanks!”

✔ Build with rapport that extends beyond threads

This drives more visibility and strengthens relationships.

4. Strategic outreach (20 mins)

This is where your biggest gains might possibly come.

✱ Send 10 personal connection requests/day to ideal clients

⇢ Keep everything in under 50 words

⇢ Make it relevant, human as possible

✱ If you have LinkedIn Premium, check who viewed your profile

⇢ Follow up with them quickly, ideally within 2 hours

Example outreach:

"Saw you commented on [Topic]. Curious where your team stands on that now.

Worth a quick chat?"

This builds your pipelines, not just presence.

Two of my favorite newsletters:

• Creator Spotlight: Building an audience with social media

• Big Desk Energy: The Beehiiv story, straight from the founder

Check them out!