🚀 Reach More People on LinkedIn

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This week, I’ve collected the most helpful posts, articles, and videos on LinkedIn for you.

In today’s issue:

• Morgan J Ingram: Leverage your strengths

• Will McTighe: Mastering viral themes on LinkedIn

• Matt Lakajev: Your patch to LinkedIn sales

• Lara Acosta: More active connections → better engagement

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Leveraging Your Strengths on LinkedIn

Morgan J Ingram outlines actionable steps to build a strong LinkedIn presence and rapidly grow followers:

1. Professional Profile Setup

   • Use a polished profile photo relevant to your audience.

   • Add a customized background cover with a call to action, logo, or impactful statement.

   • Write a clear, engaging headline showing your mission or expertise.

2. Showcase Credibility

   • Highlight achievements like awards and recognition.

   • Add a clear call to action in your profile to encourage engagement.

3. Define Your Niche

   • Ask peers what you’re known for and focus on your strengths.

   • Choose 5 content pillars: 3 tied to expertise and revenue, and 2 unique or personal.

4. Engaging Content Creation

   • Select topics you’re passionate about and deliver them using your best medium (writing, video, or audio).

   • Stay consistent and actively engage with your audience through comments and likes.

5. Smart Networking

   • Comment meaningfully on others’ posts to build visibility and trust.

   • Connect with key individuals to expand your reach.

6. Consistency Matters

   • Start posting weekly, then increase gradually.

   • Prioritize engagement and genuine connections over follower count.

7. Quality Over Quantity

   • Evaluate the relevance of your network and focus on meaningful interactions like direct messages that drive real impact.

Mastering LinkedIn's Viral Themes

Will McTighe shares his LinkedIn growth strategy, increasing from 4,000 to 180,000 followers in 6 months. Here's a simplified version of his advice:

Understand LinkedIn's main themes:

• Follow top creators in your niche

• Look for viral topics like leadership and mindset

• Remember people use LinkedIn for professional growth

Find proven ideas:

• Use tools like Saywhat to discover popular content

• Put your spin on trending topics

• Try different post formats

Reuse your best content:

• Repost top-performing topics every 1-2 months

• Update visuals while keeping your brand consistent

• Use various formats like lists, how-to guides, and do's and don'ts

Focus on revenue, not just virality:

• Address your customers' problems

• Share customer testimonials and results

Track your results and keep improving your content strategy.

Your Path to LinkedIn Sales

Matt Lakajev recently outlined five LinkedIn strategies he uses to boost his revenue on the platform.

Here's a simplified breakdown:

1. Focus on one main offering
   Sell one high-priced item that solves one problem for one specific customer type. Stick to this until you reach $5M in revenue.

2. Start conversations daily
   Aim to begin 30 chats every day. This builds a large pool of potential clients over time. It's about forming long-term relationships, not quick sales.

3. Put effort into each post
   Spend 1-3 hours crafting each post. Make sure every second of your content provides value to readers.

4. Use lead magnets often
   Offer free valuable content to get people's contact information. This gives you more time to engage with potential clients.

5. Monitor leads, not just views
   Track which posts generate the most leads. Create more content similar to your most successful posts.

Bonus tip: Add a lead magnet to your LinkedIn featured section that matches your main offering.

TO GO

Darren McKee: LinkedIn tips for a Saturday.

Lara Acosta: More active connections → better engagement

Johnny Stiffell: LI DM’s - Here’s what’s working well for me

Chris Ritson: The no 1 mistake I made when I started prospecting on LinkedIn

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