📘 Sell 10x Better on LinkedIn

This week, I’ve collected the most helpful posts, articles, and videos on LinkedIn for you.

In today’s issue:

• Chris Donnelly: The fastest ways to grow on LinkedIn

• Pierre Herubel: Turn LinkedIn engagement into revenue

• Chris Cozzolino: How to master LinkedIn growth

• Darren McKee: Content works when you don’t really want to

My LinkedIn Growth Blueprint

A year ago, I had no followers or engagement.

Now, with 37,000 followers, I’ve turned LinkedIn into a career and focus on projects I love.

I created the LinkedIn Growth Blueprint to help you do the same. It’s a 2.5-hour guide packed with:

• Visual templates: Cheat sheets and carousels to adapt easily.

• Post performance stats: Insights into what works and why.

• Commenting strategy: A step-by-step approach to effective engagement.

• Post creation process: Tools and workflows to save time.

This blueprint gives you everything you need to grow smarter, build an audience, and achieve your LinkedIn goals.

Act now 

The Fastest Way To Grow On LinkedIn

Chris Donnelly broke down his exact strategies for growing on LinkedIn.

Here’s how to improve your posts, profile, and engagement:

Post types that grow fastest:

• Carousels: Deliver high-value information for better follower conversion.

• Infographics: Use standout visuals to grab attention.

• Videos: Stay ahead by leveraging LinkedIn’s growing video trend.

• Text & photo posts: Combine storytelling with visuals for higher engagement.

• Text-only posts: Sharp, concise copy can spark big conversations.

What makes a LinkedIn post succeed:

• Post consistently to stay visible.

• Start with a strong hook to grab attention.

• Add visuals to support your content.

• Write in short sentences to make posts easy to read.

• Keep it concise—long posts lose attention.

• Always include a clear call to action (e.g., “Comment below”).

Tools to make content creation easier:

• For ideas: Use Taplio, Kleo, AuthoredUp, or ChatGPT.

• For visuals: Try Canva or MidJourney.

• For writing: Grammarly can polish your copy.

• For organization: Use Notion to plan and schedule posts.

How to optimize your profile:

• Write a clear and engaging headline.

• Use a professional profile picture and banner.

• Craft a personal and value-driven About section.

• Highlight your best work in the Featured section.

• Update your experience section with measurable results.

• Use 3–5 niche-relevant hashtags.

• Adjust settings to make your profile more discoverable.

🖱️ Posting tips for LinkedIn growth:

• Avoid external links in posts—LinkedIn deprioritizes them.

• Use 3–5 hashtags to boost discoverability.

• Repurpose high-performing posts into other formats.

• Post when your audience is active—experiment to find the best times.

• Alternate between posts for impressions (to reach more people) and follower-focused posts.

How to drive engagement:

• Write about trending or proven-interest topics.

• Follow the 30/30/30 rule: comment, post, and engage daily.

• Respond to comments in the first hour after posting to boost reach.

• Schedule posts ahead of time to stay consistent.

Chris Donnelly’s success shows that LinkedIn isn’t about luck—it’s about strategy, execution, and persistence.

Turn LinkedIn Engagement Into Revenue

Pierre Herubel’s The Full Outreach Strategy to Sell 10x Better on LinkedIn explains how to combine content and personalized messages to attract and close clients.

This method leverages LinkedIn’s organic potential for lead generation and builds trust before outreach.

What Is Warm Outbound?

• Targets people who have already interacted with your content.

• Familiarity significantly improves response rates compared to cold outreach.

• Build touchpoints using LinkedIn posts, YouTube videos, or downloadable resources.

How to Implement Warm Outbound on LinkedIn

• Post consistently: One post per day for a month is ideal.

• Content mix: 70% educational, 20% personal, 10% promotional.

• Build trust and authority through valuable, engaging content.

Scoring Your Prospects

• Assign points for engagement:

  • Likes/comments = 1 point.

  • Profile visits = 2 points.

  • Downloads = 3 points.

• Set a scoring threshold (e.g., 20 points) to prioritize your most engaged prospects.

• Use CRM tools like HubSpot or Pipedrive to track and manage interactions.

Workflow for Engaging Leads

1. Create LinkedIn content that highlights expertise.

2. Offer a lead magnet (e.g., downloadable guide) to encourage downloads.

3. Track engagement metrics and prioritize prospects with high scores.

Personalized Outreach

• Reference a prospect’s interactions in your message.

• Include case studies to showcase results and build credibility.

• Transition to a sales conversation that focuses on solving their specific problems.

How To Master LinkedIn Growth

With 30,000+ followers and $3M+ in revenue, Chris Cozzolino breaks down how to succeed on LinkedIn through impactful content and meaningful engagement.

Focus on posting high-impact content like:

• Tactical videos paired with long-form text.

• Value-packed carousels with actionable tips.

• Short videos making 1–2 clear points.

• Deep-dive text posts or client success stories.

Avoid low-value posts like:

• Generic company blogs or bland opinions.

• Sales pitches with links.

• Jokes or viral content unrelated to your niche.

Engagement matters just as much as posting. Send targeted connection requests, comment meaningfully, and reply to comments and DMs. Avoid mass-tagging, spammy DMs, or polarizing posts like politics.

TO GO

Adam Robinson: You don’t need 100,000 followers to be WILDLY successful

Darren McKee: Content works when you don’t really want to

Courtney Johnson: LinkedIn cheat codes

Troy Munson: How to build an audience on LinkedIn

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