🧲 Stand Out With Your LinkedIn Content

This week, I’ve collected the most helpful posts, articles, and videos on LinkedIn for you.

In today’s issue:

• Nicolas Boucher: How I reached 1M LinkedIn followers

• Will McTighe: Improve your content daily

• Natasha Vasa: LinkedIn lead generation made simple

• Hanna Larsson: How I built an audience of 200k followers

My LinkedIn Growth Blueprint

A year ago, I had no followers or engagement.

Now, with 38,000 followers, I’ve turned LinkedIn into a career and focus on projects I love.

I created the LinkedIn Growth Blueprint to help you do the same. It’s a 2.5-hour guide packed with:

• Visual templates: Cheat sheets and carousels to adapt easily.

• Post performance stats: Insights into what works and why.

• Commenting strategy: My approach to effective engagement.

• Post creation process: Tools and workflows to save time.

This blueprint gives you everything you need to grow smarter, build an audience, and achieve your LinkedIn goals.

Act now 

Key Takeaways From Nicolas’ 1M Journey

Nicolas Boucher celebrated reaching 1M LinkedIn followers with a live session, sharing strategies, stories, and insights.

It’s a must-watch for anyone looking to grow on LinkedIn. Here are the main takeaways summarized for you:

1. Built Credibility Through Cheat Sheets

• Nicolas created actionable, highly visual cheat sheets focusing on complex finance topics like KPIs, Excel tips, and financial modeling.

• Each cheat sheet was designed for clarity, visual appeal, and utility, ensuring users could print and reuse them.

• Cheat sheets were shared widely, often printed and displayed in finance offices, driving organic visibility and authority.

2. Optimized Content for LinkedIn’s Format

• Posts were structured for mobile-first readability with short, skimmable paragraphs (1-2 lines).

• Used strong opening hooks to draw readers in, such as posing challenging questions or offering unexpected insights (e.g., "What’s the #1 mistake in financial presentations?").

• Focused on value-packed content that immediately addressed the audience’s pain points, like simplifying complex financial concepts.

3. Leveraged Visual Communication

• Designed custom infographics with clean layouts and large fonts, tailored to LinkedIn’s dimensions.

• Infographics simplified difficult topics, such as comparing CapEx vs. OpEx, into easy-to-understand graphics.

• Visuals included emotional or relatable elements (e.g., images of children counting money) to humanize content and engage audiences.

4. Analyzed and Repurposed Successful Posts

• Nicolas tracked engagement metrics to identify top-performing posts, such as those with the most likes, comments, and shares.

• Repurposed successful posts into long-form guides, infographics, or downloadable resources, giving older content new life.

• Expanded single posts into mini-series on related topics to keep the audience engaged.

5. Built Anticipation with Milestones

• Publicly shared growth goals, such as reaching 1M followers, to involve the audience in the journey.

• Milestone celebrations included personal reflections and thank-you posts that strengthened the sense of community.

• Used these opportunities to launch value-rich content like free guides or training sessions as a thank-you gesture.

6. Focused on Audience-Specific Content

• Targeted finance professionals and decision-makers with tailored advice, such as Excel tricks, presentation tips, and KPIs.

• Posts addressed specific pain points, such as “Why CFOs are dissatisfied with financial presentations.”

• Used relatable analogies and real-life scenarios to make technical content approachable and engaging.

7. Prioritized Consistency Over Quantity

• Posted 3-4 times per week, ensuring every post offered actionable insights.

• Avoided generic or repetitive content, instead building on themes from previous high-performing posts.

8. Community Engagement

• Actively responded to comments to build rapport and encourage more engagement.

• Engaged with other creators’ posts in the finance niche, expanding visibility within relevant networks.

• Shared and celebrated followers’ stories of success with his cheat sheets, reinforcing a sense of connection.

9. Used Storytelling to Deepen Engagement

• Incorporated personal anecdotes to build trust and relatability, like the story of how his father influenced his financial mindset.

• Paired stories with actionable lessons, such as breaking down a complex topic into simple steps.

10. Highlighted Free Resources

• Promoted free tools, like the finance course and cheat sheets, which were highly shareable and attracted new followers.

• Linked value-driven content to larger resources, creating clear next steps for readers.

LinkedIn Lead Generation Made Simple

Natasha Vasa outlines a step-by-step playbook for generating leads on LinkedIn in 2024. Here’s the breakdown:

1. Optimize Your LinkedIn Profile

• Treat your profile like a landing page.

• Focus on three key areas:

  • Top section: Professional photo, clean banner.

  • About section: Keyword-heavy for LinkedIn SEO.

  • Bottom section: Recommendations and work experience for credibility.

2. Build a Quality Network

• Send 20 personalized connection requests daily.

• Target relevant professionals—leaders, influencers, or colleagues in your industry.

• Avoid spamming random connections.

3. Align Marketing And Sales

• Ensure smooth collaboration between teams for better customer experiences.

• Focus on removing roadblocks in the customer journey.

• Download resources like HubSpot’s guides for actionable insights.

4. Create Diverse Content

• Post three high-quality updates per week.

• Mix formats: videos, articles, long and short posts, or quotes.

• Track which types of posts get the most engagement and refine your strategy.

5. Use Lead And Account Lists

• Build lists of target prospects using LinkedIn’s free features.

• Regularly work through these lists by connecting, engaging, and gathering insights.

• Stay top of mind by interacting with their posts.

6. Send Personalized Connection Requests

• Add a short note to requests.

• Warm up potential connections by engaging with their content before reaching out.

• Focus on genuine relationships instead of random outreach.

7. Stay Consistent And Track Tesults

• Commit to LinkedIn long-term for measurable results.

• Track metrics like accepted connection requests and content performance.

• Adjust your approach based on data to maximize effectiveness.

Improve Your Content Daily

Will McTighe explains how to improve LinkedIn content and increase impressions by focusing on better writing instead of blaming the algorithm. Here’s his 6-step guide:

1. Hook Them

• Use short 1-2 line hooks for easy skimming.

• Generate multiple hooks using AI tools.

• Save and study top-performing hooks for inspiration.

2. Rehook Them

• Add a compelling line after "see more."

• Use stats or personal stories to build anticipation.

3. Write For Skimming

• Keep paragraphs 2-3 lines max.

• Write at a Grade 5-7 reading level.

• Stick to one message per post and use emojis sparingly.

4. Motivational Final Sentence

• End with a line that reinforces your message and evokes emotion.

5. Ask A Simple Question

• Make engagement easy by connecting your question to the post’s topic.

• Encouraging comments increases reach.

6. One Call to Action (CTA)

• Focus on one clear ask.

• Include a link if your content supports it.

Additional Tips:

• Practice writing hooks and clear, casual language.

• Solve specific problems your audience cares about.

• Use eye-catching visuals to stand out.

TO GO

Hanna Larsson: Formula I used to build an audience of 203k followers

Melissa Gaglione: If I had to rebuild my LinkedIn brand tomorrow

Luke Shalom: Stop overcomplicating your LinkedIn lead gen

Peter Yang: Growing From 0 to 90,000+ Followers

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